Company

PHILOSOPHY

At BLANCO we love the freedom to dream that fashion offers. For this reason, every season we strive to offer the most trendy yet affordable products - inspiring products that make the dream a reality.

We are targeting the young, always feminine woman with an urban spirit, who sees fashion as a form of personal expression.

Company profile

BLANCO is a Spanish company specialized in the design, production, distribution and marketing of all kinds of accessories and clothing for today's young woman.

Founded in 1960 by Bernardo Blanco, BLANCO currently belongs to the Arab company Alhokair Fashion Retail, one of the strongest groups with major international reach in the retail industry.
Our products are characterized by always offering the latest High Street trends at competitive prices. Every season our lines are renewed in reaction to market demand and in rapid response to the changing needs. Currently, the brand's primary objective is to tailor its collection to each of the markets in which it operates.

At BLANCO we know that the people are our real success. The seamless integration of each of the value chain activities (design, production, distribution, marketing and sales) allows us to develop an excellent product in both design and price, in an attractive way and always in the shortest possible time.
We have a logistics platform that covers an area of more than 40,000 m2 located between Parla (Madrid) and Seseña (Toledo). Thanks to our own system and the latest technology, all our stores receive new models every week.
At BLANCO we like to take care of our stores and give them personality. Our main objective is to provide a pleasant shopping experience for a client who loves style and fashion at affordable prices without sacrificing detail. The new concept for our stores is to create a chic, clean, attractive and monochrome image based on white light that puts our products in the limelight. A bright, functional, young and vibrant space that recreates its own universe and invites loyalty.

In 2011 we launched our e-shop page www.blanco.com in Spain and Portugal. In November 2012, France became the third country in which our online store operates.

Our fashion range is completed with the BlancoACCESSORIES stores, dedicated to the marketing of lingerie items, swimwear and accessories, and BlancoSTOCK, outlets which sell last season's collections with discounts of up to 70%.

BLANCO is established as one of the leading brands in the fashion industry in Spain and has over 200 stores in 23 different countries.