BLANCO IS NOW SUITEBLANCO
With SUITEBLANCO the Spanish company has overhauled its corporate image and seen the beginning of a new stage.
Madrid: May 15th 2012
Owing to the strong commitment to new markets and as part of the current expansion process in which the company is involved, Blanco has also commenced a process to overhaul its corporate image which includes a transition from its current name to that of SUITEBLANCO.
The roots have been kept as well as the Brand DNA which, in terms of strategy and international positioning, has gained in sophistication and globality by incorporating the term SUITE.
As from January 2012, setting itself the aim of guaranteeing its future projects abroad, all the company openings will include the change in name and will present a new concept at its spaces.
In Spain the first SUITEBLANCO shops have opened their doors at the Shopping Centres Gran Plaza 2 (Madrid) and Serrallo Plaza (Granada).
Internationally speaking, on April 4th SUITEBLANCO opened its first shop in France, to be precise at the Confluence Shopping Centre in the city of Lyons. Other markets such as Morocco, Qatar, Egypt and Georgia, recently incorporated into the company store network, have put forward SUITEBLANCO as a new firm within its fashion offer.
Progressively, all the stores which currently operate under the Blanco brand will gradually adapt their image to the new name. The mythical store on Calle Goya in Madrid (Spain) has been pioneering in this process.
Blanco currently has over 200 stores and is present in 11 countries. In 2012 the expansion projects are concentrated on different markets in Asia, Europe and Latin America, having as its aim to end the year with a total of over 60 stores outside Spain.