A very chic bag that is also practical. These are the premises with which Blanco planned the launching of an organic cotton bag that also contains a heavy load of fashion that characterises its collections.

In order to achieve this perfect match, nothing better than counting on the collaboration of a former acquaintance of the store chain: Iván Soldo. The Croatian illustrator, who has worked with Blanco in designing graphics for apparel and vinyl decorations for the interior of stores and shop windows, this time signs on and converts an apparently basic bag in a new MUST HAVE. The artist’s taste for water colours and fashion drawings is reflected perfectly in two juvenile and cute illustrations that find their inspiration in the latest trends of the firm itself.

With this initiative, Blanco shows that details and small things are important. Designed for women with an “urban & cool” style and with a maxi size to carry everything from the essentials of the feminine handbag to her shopping, the ecological bag will be a good companion for the best and most entertaining shopping afternoons.

For a representative price of €1.95, the Eco Bag will be available in all the Blanco and BlancoACCESSORIES stores starting 21 June.

ECO BAG: THE NEW BLANCO ISSUE
The store chain launches the latest proposal in its complements line: the Eco Bag.

Madrid, 28 June 2010