IRINA SHAYK & ADAM SENN for SUITEBLANCO
The Spanish fashion firm is presenting its sexiest campaign, thereby anticipating the arrival of an intense summer.
Madrid: May 3rd 2012
Destination L.A. and a light suitcase. The store chain unveils its best kept secret of the season and introduces Irina Shayk as the amazing image of its Beachwear collection. An exuberant beauty who has made her name after being the cover page of Sports Illustrated.
Genuine, daring and vital. The curves of the Russian model are defined at the rhythm of bathing, micro-shorts and fluorine colours. The proposals are designed for living hours on the beach to the hilt; to express those long summer days.
The bikinis stand out. With stripes, plain or with wild prints, the visual impact is caused by the strength of the colour. From the pink chewing gum to the neon fuchsia; the core white as the staging point; and from lime green to ocean blue. All electric and all shiny.
However, the real revolution has a name: SUPER PUSH UP; the latest bra model which increases and enhances the breast and reveals a highly provocative cleavage.
To keep charging with energy each of the looks, there are exotic flowers too, deggings, faded denim shorts or tie-dye and unique pieces of jewellery.
Just as explosive as Irina is Adam Senn, the new US sex symbol. His work in fashion has earned him, amongst other flattery, the “Glamour Belleza” award for the Male Model of the Year.
He is there to play the role of the sporty type, very attractive and slightly hard who, with just a sleeveless T-shirt and some comfortable shorts is irresistible.
Colour plays its role too in the male collection and the intensity of the greens, blues and pinks and it serves to revitalize looks in a flash. Looks which are inspired on the coasts of lower California as it does too with the male bathing collection which this summer has gone for surfer-inspired shirt designs.