BLANCO OPENS ITS FIRST STORE IN GREECE
Starting the 10th September, the street Ermou, commercial artery of the centre of Athens, will welcome the new flagship store of Blanco in Greece.

Madrid, 1 September 2010

Greece is the fourth European destination where the Spanish firm will be present beginning this autumn. Its capital, Athens, has been chosen for firing the starting gun of Blanco’s projects in this country. A long-awaited opening that also signifies an important turning point in terms of expansion and consolidation of the brand on the international level.

In number 26 of the busy street Ermou, Blanco will open its doors with the firm proposal of soon becoming one of the leaders of high street fashion. Its proposals of latest trends and urban style, together with an unstoppable policy of low-cost prices, will not go unnoticed by the young public of the Greek market.

The start-up of the Fall Winter 2010 season serves Blanco for the presentation of its broad offer of clothing, complements and accessories for men and women in a route of more than 400 m2 distributed in five floors among which, for the first time, one will be dedicated entirely to the Man Collection line.

Through its website, www.blanco.com, the store chain puts at your disposal all the relevant information on the company as well as on the latest novelties in its collections.