BLANCO OPENS IN LISBON CITY CENTRE The store chain is opening its new concept store right in the heart of the Chiado district.
Madrid, June 1st 2011
On June 3rd Blanco will open up the doors of its second establishment in Lisbon, this time right in the heart of the Portuguese capital.
Situated at number 33 on Rua Garrett and in the form of a flagship store, the site will be as symbolic for its design as for its actual location.
The firm transfers the fresh, carefree and cosmopolitan nature of its collections to the architecture and decoration of a space which conveys values as important for Blanco as the freedom to dream provided by fashion.
Two floors and over 350m2 demonstrate that trends are accessible and that each client must assume them by following their personal style.
As an insignia store, the site will have all the lines distributed by the company: Jeans, Special Edition, Man Collection, Lingerie, Accessories and Beauty.
After Sintra and Portimão, Lisbon is the third Portuguese city in which Blanco has opened a store this year. The Spanish company has thus made clear its great commitment to its neighbouring country and confirms an expansion and positioning plan whose main objective is recognition as a reference brand for young people.
Blanco currently already has a total of 10 stores in Portugal. In the short-term, the next strategic step will be focused on offering on this market too the possibility of shopping online through the recently premiered e-shop www.blanco.com.