Between December 2008 and spring 2009, BLANCO will introduce 56 new product SKUs.
New SKUs include: PERFORMA for 36” cabinets, STELLAR, MicroEdge™, ARCON, SILGRANIT® II and PRECISION™ 16” (front-to-back size) models (stay tuned for more information on these in the upcoming weeks).
According to Marc Nover, President of BLANCO, “The amount of new product and innovations being introduced is unprecedented, for any company… even for BLANCO.”
“With these innovative product launches, we are reconnecting with our European brand heritage and our German engineering and design – building BLANCO’s leadership position into the future. It’s the right thing to do for the BLANCO brand, and we are moving forward,” Nover continued.
And BLANCO is building a stronger infrastructure with a new international SAP system that will grow as the company grows. BLANCO is also reinvesting in aggressive advertising, PR and point of sale campaigns designed to highlight BLANCO’s exceptional new designs and advantages.
“Look at the list of what we are doing,” continued Nover. “We’re not hunkered down. We’re doing the right things, spending wisely and importantly bringing product to market that supports and elevates the BLANCO brand.”
“We have a tremendous opportunity. To sell an authentic design brand. A quality product with distinct advantages. And to have a new story to tell every time we visit a customer,” concludes Nover.