This week, BLANCO exhibited at the International Contemporary Furniture Fair (ICFF) in New York City. ICFF is a global summit for what’s next in design. This assemblage of national and international exhibitors affords the chance to experience the most selective scope of the globe’s finest, most creative, individual and original avant-garde home and contract products – temptingly showcased in one venue. Over four days, ICFF plays host to 24,000 design professionals including interior designers, architects, developers, facility managers, wholesalers, hotel and restaurant designers as well as the general public who attends the last day of the show. BLANCO used this platform to launch the brand to interior designers and architects – many who were experiencing elements such as SILGRANIT® II and SteelArt® for the very first time.
BLANCO featured their newest innovations including the award-winning SOLON™ composting system and RONIS™ entertainment sink. SOLON offers designers more than a composting unit – many commented on its flexibility for use as a waste system as well. RONIS is a smart kitchen solution, not just for the bar area. Its smaller size and integrated/space-saving accessories make it viable as a main sink for New York City kitchens.
The LINUS™ and LEVOS™ faucets were well-received demonstrating the wide range of new faucet options available to designers within BLANCO’s line. Many designers were attracted to the sophisticated look of SILGRANIT® II in anthracite as well as the hand crafted elegance of FLOW™’s MicroEdge™ technology and ARCON™’s shapely curves. PRECISION™ 16″ sinks were also a quiet draw as designers noted the clever use of space and the need for sinks that would allow more room in back for faucets.
“SILGRANIT II was clearly a big hit with designers,” states Tim Maicher, Director of Marketing for BLANCO. “They were pleasantly surprised to learn more about our expanded color palette and the versatility it offers from sleek anthracite to the warm neutral of the new biscotti. BLANCO truly has the breadth of line to match every possible surface element. Designers also commented that they weren’t aware that BLANCO had so many prestigious awards including the Red Dot, Good Design and iF awards.”