DIFFA: Design Industry Foundation Fighting Aids in combination with BLANCO brought the Specify with Care, cause-related marketing initiatives to NeoCon East in Philadelphia and BDNY in New York this Fall.
BLANCO displayed the PRECIS™ Medium Single Sink in the DIFFA booths on October 28th and 29th in Philadelphia as well as on November 8th and 9th in New York City. Both events encouraged companies to donate a percentage of sales from their collections to benefit DIFFA in its fight against HIV and AIDS.
“Specify with Care is a great way for us to gain support for our cause,” states Johanna Osburn, Executive Director for DIFFA. “Our participation in these tradeshows allows us to expose those audiences to Specify with Care, increase awareness of DIFFA’s mission and showcase the product lines of its affiliates.”
As Specify with Care grows, BLANCO hopes to continue to support DIFFA through upcoming events and activities. To learn for about DIFFA and Specify with Care, click here.