BLANCO joins DIFFA: Design Industry Foundation Fighting Aids for a third year as a Specify with Care partner. Each time the BLANCO IKON™ Apron Front Single Bowl Sink is specified, BLANCO will make a donation to DIFFA.
“Having the ability to support such an important cause that has such a significant impact on the design industry is a great honor for the entire BLANCO team,” states Tim Maicher, Director of Marketing for BLANCO. “We hope that as we continue to affiliate the BLANCO brand with the Specify with Care program we can increase knowledge and bring more and more awareness of DIFFA’s mission.”
The BLANCO IKON™ is the first apron front sink in composite granite, the revolutionary BLANCO IKON breaks ground with its ability to offer a highly sought after aesthetic with the unmatched quality, color selection and resilience of SILGRANIT. IKON offers the perfect combination of design, function and durability -featuring a sophisticated apron front design with a traditional wide radius and robust 1.5” rim.
BLANCO displayed the IKON™ Apron Front Single Sink in May at the DIFFA booth at ICFF in New York City. The event which was held at the Jacob Javits Convention Center on May 14-17th promoted the Specify with Care program and encouraged designers to buy products from partner companies who donate a percentage of sales from their products to benefit DIFFA in its fight against HIV and AIDS.