TORONTO, Mar 13, 2020 – BLANCO, an internationally recognized brand and acclaimed leader in innovative, human-centered sink and faucet solutions, was awarded gold for Best Booth Design at the 2020 Interior Design Show (IDS) in Toronto in January.
IDS is Canada’s premier showcase of new products, outstanding designers, and avant-garde concepts from North America and beyond. As the go-to event to experience the importance of design firsthand, IDS gives the industry and consumers the opportunity to uncover not just what’s new and what’s next, but to join in the larger conversation around design. The IDS Booth Awards recognize excellence in exhibit design and is juried by an esteemed group of judges. Winning gold for Best Booth Design was a notable moment for BLANCO Canada. BLANCO’s interactive experience aligned perfectly with IDS’ goal to inspire the future of design
BLANCO partnered with Arc & Co Design Collective, a Toronto-based design firm, and Limbic Media, an interactive technology agency based out of Victoria, British Columbia, to create a high-tech adaptation of a wishing well entitled “As Well”. This voice-activated exhibit enticed visitors to speak a wish into the well and through a series of visuals, the well provided the perfect BLANCO sink solution based on the visitor’s wish. This interactive experience sparked new thinking around how one uses their kitchen sink and ultimately created a new appreciation for the importance of choosing the right one for you.