LUMBERTON, NJ, August 2021 — BLANCO North America has retained Chicago-based agency, Zapwater Communications Inc., as its agency of record for North America. BLANCO tapped Zapwater for their results-driven, award-winning approach to public relations and integrated communications campaigns.
Serving the North American market for more than 30 years, BLANCO is proud of its award-winning German engineering and heritage. Zapwater will be instrumental in further increasing the European brand’s presence and awareness within the United States and Canada, showcasing how the BLANCO Unit and SILGRANIT® kitchen sinks (which are made in North America and Germany) serve as a central kitchen hub and make life easier with their design and functionality.
“We are thrilled to work with Zapwater to boost awareness of the BLANCO brand and product portfolio throughout North America,” states Edyta Drutis, Director of Brand & Communications at BLANCO North America. “We value the agency’s integrated communications strategy and feel their approach will help further propel and differentiate our brand.”
Zapwater Communications scope of work for BLANCO includes media relations, influencer marketing, strategic partnerships, brand activation events and media planning, as well as digital and social media support for North America.
“Our team is honored to be working with the team at BLANCO,” says David Zapata, CEO and founder of Zapwater. “BLANCO not only delivers award-winning products, but the brand’s commitment to quality, innovation, and sustainability embodies many of the core values that are important to our agency, as well as consumers.”