Oberderdingen, August 20, 2025 – A constant drive to evolve, a clear focus on the kitchen water place, and a strong strategic vision are delivering meaningful results for BLANCO this year. After receiving the German Brand Award 2025 just a few months ago, the company has now been honored with the prestigious Red Dot Brands & Communication Design Award 2025, marking another milestone in the successful realignment of the kitchen water place pioneer.
Setting uncompromising standards for design and communication quality, the international Red Dot jury grants this award only to brands that impress with visionary concepts and outstanding design solutions. This latest recognition highlights the successful transformation BLANCO has undergone in recent years, culminating in its new brand identity. “The fact that we are once again receiving such an important award in our 100th anniversary year makes this a very special moment for us,” says Daniela Römgens, Vice President Global Brand Marketing at BLANCO. “It confirms that our decision to sharpen the brand image and position it more clearly was the right one. This second award in such a short time is a wonderful acknowledgement of the dedication of our entire team – and at the same time an incentive to keep shaping our future with the same courage and vision.”
Why the new brand identity makes the difference
To visually reinforce the transformation from a traditional sink manufacturer to a full system provider for the kitchen water place, BLANCO developed a brand identity that combines modernity, clarity, and innovation. With high-quality solutions that unite design, functionality, and durability—brought together in the BLANCO UNIT as a seamlessly integrated system—the company sets itself apart in the industry with a bold and unmistakable presence. “Making this added value more visible to our customers and consumers was very important to us,” emphasizes Römgens.
In collaboration with the creative agency Strichpunkt, BLANCO created distinct visual elements that clearly communicate the new brand identity: striking color palettes, modern typography, and clean, minimal imagery ensure strong recognition while confidently expressing the brand’s positioning. At the same time, the iconic BLANCO logo—an integral part of the brand since the 1980s—remains central to the identity, bridging modern design with tradition.
