Brand Protection

UMAPP Policies & Reseller Agreements

BLANCO America is pleased to introduce the next step in Brand Protection with our Unilateral Minimum Advertised Pricing Policy (UMAPP). Our policy protects our brand from price erosion and establishes a formal process for dealing with unauthorized sellers.

UMAPP is a form of resale price maintenance that has been ruled lawful for a manufacturer to influence product representation through advertised product pricing. This step is an essential part of preserving our brand integrity.

Please complete our Authorized Internet Reseller Application after reviewing the documents below. Your signature on the form indicates that you have read and will abide by the BLANCO's online sales policies, the requirements for authorized online resellers, and all other applicable BLANCO Policies. BLANCO reserves the right to withhold or withdraw its authorization from any reseller who does not comply with the requirements set forth at any time.