Brand Protection

Authorized Internet Reseller

BLANCO Unilaterial Minimum Advertised Pricing Policy and Reseller Program Enrollment

BLANCO America introduces the next step in Brand Protection with our Unilateral Minimum Advertised Pricing Policy (UMAPP). Our policy helps protect our brand from price erosion and establishes a formal process for dealing with unauthorized sellers.

UMAPP is a form of resale price maintenance that has been ruled lawful for a manufacturer to influence product representation through advertised product pricing.

This step is an essential part of preserving our brand integrity.

Please complete this form after reviewing the “BLANCO America Authorized Internet Reseller Agreement”, “BLANCO America Reseller Policy”, “BLANCO Unilateral Minimum Advertised Price Policy”, and Exhibit A, “BLANCO America Unilateral Price Grid.” Your signature on the form indicates that you have read and will abide by the BLANCO Online Sales Policy, the Requirements for Authorized Online Resellers, and all other applicable BLANCO Policies. BLANCO reserves the right to withhold or withdraw its authorization from any Reseller who does not comply with the requirements set forth on the attached Exhibit A at any time.

Authorized Internet Reseller Application