BLANCO’s new MODEX™ sink has captured the attention of designers and design competitions including the prestigious red dot, Good Design, KitchenInnovation and KB Culture awards. We interviewed BLANCO’s Head Designer Brigitte Ziemann to learn more about the BLANCO design process, today’s hottest kitchen trends and what goes into making a successful launch like MODEX.
What was the inspiration for the MODEX design?
Vertical and horizontal lines bring more life and dimension to the kitchen. With MODEX, we played with volumes, nesting geometries, pattern and mixed colors. We see this approach as a very strong trend for the next 3-5 years.
How do you stay ahead of the trends?
Design and Design Leadership is very integral to our culture as a company. We always look ahead and anticipate trends. We have a very strong team that constantly researches and experiments with materials, furnishing trends.
We stay ahead of the trends by exploring limits and moving boundaries – two points that basically apply to every area in the product development and manufacturing process of a future-oriented, leading brand such as BLANCO.
Our challenge is to stay on trend while delivering well-designed products that will be both fresh today and stay fresh years from now. Reliable design is not always about the latest style. It’s about quality and durability. When we pick a color or a material – it must be long lasting. When we pick a new neutral for SILGRANIT® for instance, it must combine well with counter surfaces and cabinetry. A successful or popular design is one that will continue to maintain it’s look for years to come.
What sink do you have at home now?
I have a MODEX at home. I am the biggest fan of MODEX. The material is durable, easy to clean. I have a lot of cutting boards so the integrated board is much better for storage and function. The new ash compound chopping board surprises with its filigree appearance and pleasant lightness. It moves easily across the entire sink width to create an additional flexible work surface.
Do you experiment with products at home? How does your family feel about that?
Yes, I do like to experiment with the new products in my own kitchen. And no… my husband is not amused when I’m always changing out the sinks and faucets.
Don’t forget to vote for MODEX this week: http://boyawards.interiordesign.net/vote