BLANCO recently visited EuroCucina, the International Kitchen Furniture Exhibition, in Milan, Italy with designer/bloggers from Modenus BlogTour and members of the BLANCO Design Council. BLANCO is highly featured in this important international kitchen show:
- Almost 50% of the kitchen manufacturers at EuroCucina show BLANCO products.
- The top 10 largest Italian kitchen manufacturers, show BLANCO at EuroCucina.
The biennial EuroCucina always provides a glimpse of future kitchen trends for the next two years. So we sent our trend spotters loose in the show to find and pin BLANCO products. As a result of this Pinterest Salone Style Search – BLANCO received 115,055 impressions – with 259 total pins and 251 likes/repins. To see what designers pinned, watch the video below which captured the highlights.
EuroCucina brings together 160 top European and global manufacturers occupying over 26,000 square meters, and is visited by 357,212 attendees from the design community, media and general public.
What makes Salone and EuroCucina unique is the vast amount of floor space devoted to kitchen and bath displays. Full working kitchens, often with chefs demonstrating the latest culinary innovations, are brought to this one location to sell, impress and to set trends.
Nowhere else in the world would trade show attendees have to get special tickets and pass through a night club line, complete with menacing bouncer, simply to view designer kitchens from Fendi, Armani (both luxury brands featured BLANCO sinks in their booths!) and more. The sheer scale of the event forces manufacturers to push the limit, as this is their window to shine and define sales for the next two years.
In the kitchen sink category, BLANCO SteelArt PRECISION™, SILGRANIT® and ATTIKA™ stainless sinks were prevalent. Professional grade sinks by BLANCO were featured because they are ultra functional and sleekly engineered. Personalized sink accessories such as colanders, knife holders and integrated cutting boards were also highlighted, even when the sink shown was made of marble. Fabrication at shows like this are often flush mount and not representative of U.S. market installations – although there were far more undermount sinks with integrated cutting boards versus the typical worktop drainboards seen at other international shows we’ve attended.