TORONTO, ON, September 2022 —The BLANCO Group global sales force will undergo strategic realignment as of September. Under the leadership of Hans Nasemann, the division will operate as Global Markets, and its operational work will focus on the core regions of EMEA, North America and Asia-Pacific.
BLANCO CEO Frank Gfrörer sees this as another step towards intensifying the marketing of the BLANCO UNIT worldwide: "We are the pioneers for the system solution at the kitchen water place. With this strategic reorientation of our global sales team, we have created the conditions that will enable us to support our customers and partners even better in marketing the BLANCO UNIT locally. I am pleased that we have been able to recruit Hans Nasemann for this important task. He is an experienced colleague with an international profile."
Satisfy local needs, intensify collaboration
After holding positions at Miele, WMF, Bosch and Electrolux in Europe and Asia, Hans Nasemann managed BLANCO’s Asian business as Managing Director from 2018. Together with his team, he has played a key role in the planning of the new sales organization and, above all, wants to intensify closeness to market partners and make collaboration with relevant business areas in the company more effective.
"More than ever, our motto is: think globally, act locally. We want to provide strong support for our partners in positioning the BLANCO premium brand in the best possible way under local market conditions. We will also put our collaboration with colleagues from the Global Products and Global Brand Marketing divisions on a new footing so that we can use a holistic approach to offer the BLANCO UNIT even more effectively," said Hans Nasemann about his new tasks.