10.01.2020 - TORONTO – BLANCO, an internationally recognized brand and acclaimed leader in innovative, human-centered sink and faucet solutions unveils a new brand campaign for the Canadian market for 2020 titled “Lean on Me.” This humble, yet inspiring campaign, showcased through a series of intimate, flat lay images, creatively captures different ways Canadians use their kitchen sink. BLANCO recognizes the sink space as an important part of the kitchen’s “working triangle”, which is formed by the sink, stove and refrigerator.
BLANCO’s “Lean on Me” marketing campaign for 2020 brings the attention back to the kitchen sink, and why this often-overlooked appliance plays such an important role in the fast-paced and demanding lifestyles of today’s modern homeowner.The kitchen sink is an integral part of your daily kitchen routine, it is the appliance you interact with the most and spend countless hours at every week. It is the vessel for housing and moving fresh water through your kitchen, it is where you prepare meals, wash dishes and water your plants. It’s easy to forget just how important your sink is.
The kitchen sink has become a selfless, loyal companion that you don’t think much about, but you can rely on, depend on and lean on, day in and day out. BLANCO wants you to think about the relationship you have with your sink and ask yourself:
“...does my sink truly meet my needs? If I could change something about it, what would it be?”
BLANCO will be launching this campaign in a big way at The Interior Design Show in January at the Metro Toronto Convention Centre (January 16 - 19, 2020). A story of empathy, attention and assistance will be told through this beautiful visual series which will be unveiled through an interactive, voice-activated exhibit. The experience space at IDS is designed specifically around facilitating and stimulating that much needed thought, questioning and dialogue, in order to have visitors walk away with a fresh perspective.
At IDS and throughout 2020, this campaign will allow BLANCO to showcase their knowledge and design expertise to help bring Canadians a whole new level of enjoyment, function and performance to their sink experience.