System provider for the kitchen water place with the BLANCO UNIT

Transformation continuing apace at BLANCO

Oberderdingen (Germany), 24/04/2023 – The BLANCO Group has successfully continued to make headway with transformation and growth. The pioneer in system solutions for the kitchen water place increased its turnover by 2% to a total of €493 million in the past financial year. While the company was able to benefit from the pandemic-related boom in the construction and renovation sector due to the 'cocooning effect', the second half of 2022 was particularly challenging due to the prevailing global conditions. Nevertheless, BLANCO CEO Frank Gfrörer says that the company has succeeded in becoming fit for the future: "The 2022 financial year was a year of transformation for us. We used it to set a strategic and operational course for the future and market the BLANCO UNIT as a high-grade system unit. With our new products, especially the BLANCO Multi Frame as a forward-looking premium installation solution, and new colour concepts, we were able to spark great new momentum both in retail and among consumers last year."

Overall, BLANCO was operating in a difficult general environment in the last financial year, which was marked by the war in Ukraine, fraught supply conditions on procurement markets, drastically increased energy and transport costs, followed by rising inflation and declining consumer momentum. Against this background, the company decided in spring 2022 to withdraw from its operational business in Russia and dissolve its subsidiary there. The company also responded to the situation by implementing a mid-year price increase for the first time and with measures to save costs and energy in production and logistics.

BLANCO Management Board
BLANCO Multi Frame

Enhancement of the kitchen water place with innovations and highquality design

Last year, the company took ingenious base cabinet organisation to a new level with the debut of the BLANCO Multi Frame, which was presented for the first time in September 2022. This innovation not only increases convenience for users, but as a pre-installed complete system simplifies the entire handling process for retail partners – from ordering and delivery to installation.

Alongside technical innovations, the evolving design remains a driving factor in the premium strategy. With trendy new colours for a selected portfolio of sinks, mixer taps and, BLANCO expanded the possibilities of premium kitchen design in 2022 with the BLANCO UNITs, which complement each other not only functionally, but also in terms of design. Two further innovations for the BLANCO UNIT – the BLANCO SONEA-S Flexo mixer tap and the BLANCO FWD waste disposer, which can be integrated into the base cabinet – were awarded the international iF design award 2022.

Closer to customers and consumers: Strategic realignment of the global market organisation

In order to step up the marketing of the BLANCO UNIT internationally and position the BLANCO premium brand optimally according to local market conditions, global sales was realigned in autumn 2022, with a clear focus on the core regions of EMEA, North America and AsiaPacific. At the same time, even more specific market segmentation is ensuring efficient and targeted marketing management.

BLANCO has implemented a number of measures to make the BLANCO UNIT more visible and tangible for retail partners and consumers as a premium product for the kitchen water place. The new Brand Space concept was rolled out, which provides retailers with a spectrum of high-quality UNIT modules and materials for showrooms and exhibition kitchens. A Europe-wide dealer roadshow that took in seven countries and was accompanied by social media campaigns also attracted a great deal of attention from kitchen fans. BLANCO has opened a flagship store in Indonesia in collaboration with a longstanding trading partner. Other brand strategy activities in 2022 included a presence at major industry trade fairs in Germany and in international markets.

Investing in the future: Optimising locations and expertise BLANCO’s transformation is progressing dynamically across all areas of the company. In 2022, comprehensive digitalisation projects in production, logistics and administration made good progress or were brought to completion, including the introduction of a digital warehouse management system in the United Kingdom and the launch of a digital transport management system in North America to serve customers in an even more service-oriented way in future. CFO Rüdiger Böhle points out that the conversion of the global ERP system, which has been planned over several years, has also achieved important milestones.

The conversions to increase the production capacity for Silgranit sinks at the plants in Toronto (CA) and Most (CZ) were also completed. In addition, BLANCO invested in infrastructure for the supply of alternative energy last year.

As a company that has been synonymous with durable products for the kitchen for almost 100 years, the efficient and careful use of resources and pioneering quality standards at premium level has always been hugely important here. BLANCO worked intensively on the sustainability concept of the BLANC & FISCHER Family Holding in 2022 and has documented this commitment transparently in the current A.I.R. sustainability report, which is available for download on the company’s websites.

Shaping the premium brand BLANCO with an excellent team

The company had 1,587 full-time employees worldwide at the end of the year. "They have all contributed to the success of the business by working towards our common goal of making the water place a soughtafter brand product in high-end kitchens. The Management Board would like to express our heartfelt thanks for this," says CFO Rüdiger Böhle. "With a clear course for its strategic direction, BLANCO consistently built up expertise last year, both through a comprehensive development programme for the workforce, tailored to the requirements of the transformation, and through targeted new hires."

According to CEO Frank Gfrörer, the company expects business volume to grow modestly in 2023, given that the prevailing global conditions and their consequences are difficult to assess. "Nevertheless, we are doing

everything we can to inspire people to equip their new kitchens with the BLANCO UNIT to make life simpler and better with convenient added benefits such as refined drinking water for every taste, digital ordering services for consumables and handy utensils for drinking, preparation and cleaning."

The 2022 financial year in figures (rounded*)

Consolidated total sales

€493 million (+ €9 million/+ 2%)

Domestic sales

€167 million (+ €1 million/+ 1%)

International sales

€326 million (+ €8 million/+ 2%)

Percentage of sales generated abroad



€20 million

Employees (full-time/end of 2022)


- of which in Germany


- of which in international locations


*) Please note that rounding may result in differences from the exact figures for percentages, absolute values and comparisons with the previous year.

BLANCO offers system solutions for the water place in domestic kitchens. The BLANCO UNIT is synonymous with functional systems in complementary designs, consisting of bowls, high-end mixer taps, water purification with natural carbon dioxide, filtration, cooling and supplementary accessories, from soap dispensers to waste and base cabinet organisation systems. The wide range of functions and the variety of designs, colours and materials ensure flexibility for retailers and kitchen planners and give consumers a wide choice to suit every taste.

Founded in 1925, the company is now an internationally established premium brand for the kitchen water place. With subsidiaries in Europe, North America and APAC, together with its trading partners, the BLANCO brand has a presence in around 100 countries and offers a portfolio that is perfectly tailored to the respective needs of consumers. In addition to the company headquarters in Oberderdingen in Baden-Wuerttemberg, there are various production and logistics locations in southwest Germany and in the United Kingdom, Czech Republic, USA, Canada, Australia and China.

In 2022, the BLANCO Group generated consolidated annual sales of €493 million and had 1,587 full-time employees worldwide by the end of the year, of whom 1,085 were working in Germany and 502 at the international locations.

Founded in 1925 by Heinrich Blanc, today BLANCO is part of BLANC & FISCHER Family Holding and has won multiple employer awards.

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Contact Persons

Jan Ribbeck
Director / Head of Corporate Communications
Tel.: +49704544-81298

Antje Hilbert
Tel: +49 7045 44-81404
Fax: +49 7045 44-81195

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