Oberderdingen/Germany, January 14, 2021. Blanco, a long-established, globally successful specialist in stainless steel and Silgranit sinks and kitchen mixer taps, has acquired fresh impetus in marketing and corporate communication by bringing Daniela Römgens on board. Römgens has been Managing Director of International Brand Marketing and Global Corporate Communications at the southwest German manufacturer since the start of December. Römgens joins Blanco from Brita, the market leader in water filtration and optimisation in the private and commercial sectors. The 46-year-old top manager worked there for nine years in various roles, most recently as Vice President, International Brand Marketing. In that role, she was responsible for international brand marketing in the B2B and B2C sectors. Prior to that, the international brand management expert and graduated journalist worked for various renowned media enterprises.
A marketing expert extends BLANCO's top management
Daniela Römgens is responsible for global brand management and corporate communications
“I am looking forward to shaping Blanco’s growth on its journey to becoming an internationally successful brand. We will make Blanco the number one for the water hub in all markets. To that end, going forward we will be focusing more strongly on direct communication with consumers; building and expanding upon our touchpoints along the consumer journey accordingly,” says Römgens of her new role. Blanco plans to maintain its established means of trade communication, but channels and key performance indicators will be put to the test and the digital features expanded.
“We want to become the driver of digitalisation in the industry when it comes to providing our trade customers and distribution partners with all relevant information and materials in terms of the brand, products, trainings and campaign content, whether via traditional channels or through e-commerce. We will develop new CRM tools and ensure sustainably increased consumer lifetime value for trade customers. Everyone should feel that with Blanco, we can work together over the long term and grow in a profitable way. What’s more, our innovative product strategy, focused on the kitchen water hub, will also recharge the brand,” says Römgens.
Daniela Römgens reports directly to Frank Gfrörer. The CEO, who is advancing the company’s growth strategy with ambitious goals, is relying on the new Head of Communication's long-standing international B2B and B2C expertise: “We are delighted to be joined by Daniela Römgens, an expert with whom we can take our global brand presence to new heights. Her extensive experience in omni-channel business and instinct for the concerns of international markets and target groups are excellent prerequisites for embedding products all around drinking, preparing and cleaning in the minds of people and bringing them into kitchens around the world.”
BLANCO offers system solutions for the water place in domestic kitchens. The BLANCO UNIT is synonymous with functional systems in complementary designs, consisting of bowls, high-end mixer taps, water purification with natural carbon dioxide, filtration, cooling and supplementary accessories, from soap dispensers to waste and base cabinet organisation systems. The wide range of functions and the variety of designs, colours and materials ensure flexibility for retailers and kitchen planners and give consumers a wide choice to suit every taste.
Founded in 1925, the company is now an internationally established premium brand for the kitchen water place. With subsidiaries in Europe, North America and APAC, together with its trading partners, the BLANCO brand has a presence in around 100 countries and offers a portfolio that is perfectly tailored to the respective needs of consumers. In addition to the company headquarters in Oberderdingen in Baden-Wuerttemberg, there are various production and logistics locations in southwest Germany and in the United Kingdom, Czech Republic, USA, Canada, Australia and China.
In 2022, the BLANCO Group generated consolidated annual sales of €493 million and had 1,587 full-time employees worldwide by the end of the year, of whom 1,085 were working in Germany and 502 at the international locations.
Founded in 1925 by Heinrich Blanc, today BLANCO is part of BLANC & FISCHER Family Holding and has won multiple employer awards. www.blanco.com
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Contact Persons
Jan Ribbeck
Director / Head of Corporate Communications
Tel.: +49704544-81298
Jan.Ribbeck@blanco.de
Antje Hilbert
Tel: +49 7045 44-81404
Fax: +49 7045 44-81195
Antje.Hilbert@blanco.de
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