“I am looking forward to shaping Blanco’s growth on its journey to becoming an internationally successful brand. We will make Blanco the number one for the water hub in all markets. To that end, going forward we will be focusing more strongly on direct communication with consumers; building and expanding upon our touchpoints along the consumer journey accordingly,” says Römgens of her new role. Blanco plans to maintain its established means of trade communication, but channels and key performance indicators will be put to the test and the digital features expanded.
“We want to become the driver of digitalisation in the industry when it comes to providing our trade customers and distribution partners with all relevant information and materials in terms of the brand, products, trainings and campaign content, whether via traditional channels or through e-commerce. We will develop new CRM tools and ensure sustainably increased consumer lifetime value for trade customers. Everyone should feel that with Blanco, we can work together over the long term and grow in a profitable way. What’s more, our innovative product strategy, focused on the kitchen water hub, will also recharge the brand,” says Römgens.
Daniela Römgens reports directly to Frank Gfrörer. The CEO, who is advancing the company’s growth strategy with ambitious goals, is relying on the new Head of Communication's long-standing international B2B and B2C expertise: “We are delighted to be joined by Daniela Römgens, an expert with whom we can take our global brand presence to new heights. Her extensive experience in omni-channel business and instinct for the concerns of international markets and target groups are excellent prerequisites for embedding products all around drinking, preparing and cleaning in the minds of people and bringing them into kitchens around the world.”