Oberderdingen, August 26, 2025 – The BLANCO Brand Experience Center, which opened in April of this year, has been awarded the prestigious ICONIC Design Award 2025 in the "Architecture" category. Among more than 560 submissions from over 40 countries, the 13-member independent and expert jury recognized the BLANCO Brand Experience Center as an "outstanding project that impresses with its quality and innovation". The prize will be officially awarded at an event on October 7.
BLANCO Group CEO Frank Gfrörer sees the ICONIC Award as confirmation of the company's successful reorientation in recent years: "BLANCO has transformed itself from a supplier of accessories to an independent system provider for the kitchen water place. In the Brand Experience Center, visitors can experience how the interplay of mixer tap, smart water system, sink and base unit organization works in many different combinations - there is no other place like it in Germany. In the year of our 100th anniversary, this is a nice confirmation of our course to further develop the water place into a noticeably positive, enriching experience for people."
Making the kitchen water station tangible
In the BLANCO Brand Experience Center at the company's headquarters in Oberderdingen, Germany, employees, customers and consumers can get to know all the facets and possibilities of the modular BLANCO UNIT portfolio on 650 square meters. They will gain an insight into the company's trend-setting design and material expertise and discover how BLANCO has shaped the kitchen sink market in its 100-year history and continues to do so today. "We don't just want a product or kitchen exhibition. We want to make it possible to experience how everyday life at the kitchen water place can be better designed with our solutions," says Daniela Römgens, Vice President and Head of Global Brand Marketing, describing the direction of the new Brand Experience Center. "It is a place of inspiration, innovation and encounters that reflects the values and identity of the BLANCO brand. We are delighted that the jury honored this."
In terms of design, the Brand Experience Center reflects the new BLANCO brand identity, which the company also introduced this year and for which it has already received awards, including the German Brand Award and the Red Dot Brands & Communications Design Award 2025.
